The 250-300hp tractor segment is currently experiencing heightened competition, particularly with the introduction of Case IH’s Optum CVX and New Holland T7 HD, intensifying the rivalry in this category. The demand for compact high-horsepower tractors has surged since the launch of the original Optum in late 2015, aimed at competing with leading models like Fendt 828 and John Deere 7R series, which were popular in Europe at the time.

While Fendt 828 and John Deere 7R series continue to dominate, other manufacturers such as Massey Ferguson and Deutz-Fahr have entered the market with updated models. Deere contends that its 6R 250 should be considered, although it falls short of the Optum’s maximum weight.

With numerous options available, sales in the 250-300hp sector have more than doubled since 2015, reaching a high point of 300 units per year. Some customers have transitioned from Puma tractors to Optum for increased power, while others have opted for versatility by downgrading their Quadtrac.

Case has maintained the Optum range with three models (250, 270, and 300) and a single transmission option – the stepless CVXDrive. The focus of the latest update is the cab, addressing previous criticisms of its design. The upgraded cab offers 7.5% more interior volume, 11% more glass, and a brighter atmosphere. The modifications also improve accessibility, storage space, and reduce noise levels to 65dBa.

The cab features a 12-inch AFS Pro 1200 touchscreen for enhanced control, offering crisper visuals and additional functionalities such as phone and multimedia control. Physical buttons and dials complement the touchscreen, catering to operators with varying preferences for screen interaction. The Multicontroller joystick has been updated, now including a dedicated guidance engagement button.

The 6.7-litre engine’s power and torque remain unchanged, but adjustments have been made to meet Stage 5 emissions limits without exhaust gas recirculation. The engine uses a selective catalytic reduction (SCR) system with AdBlue and a particulate filter, resulting in increased AdBlue consumption but improved fuel efficiency.

The Optum retains the CVXDrive stepless gearbox, offering four imperceptible ranges for efficient power transfer. Case has refined the transmission software for more customization of acceleration, deceleration, and shuttle aggressiveness.

In terms of setup, the Accuturn Pro headland turn system has been simplified, catering to customers seeking increased automation in tractor operations. The tractor’s weight varies depending on configuration, and buyers must decide on options such as very high flexion (VF) tires, with Trelleborg gaining popularity over Michelin.

Case anticipates that the Optum, particularly the flagship 300 model, will become more competitive in sales compared to long-wheelbase Pumas, closing the existing gap. The pricing strategy may position the Optum as a more cost-effective alternative to Fendt or John Deere models of similar power, with the updated cab design enhancing overall comfort and appeal.